I agree, the Aston Martin DB5 should be given a rest. We’ve gotten WAAAAAAYYYY too much nostalgia baiting this century. It was ok for Die Another Day to do it because they were doing it for the series’ 40th anniversary, which was a celebration of the entire series. Additionally, it had never really been done before–certainly to that extent-- so it was palatable going down. However, almost every film since then has doubled down, even tripled down, on nostalgia and nowhere was that more evident than in the beloved DB5.
Pierce Brosnan drove a DB5 in GoldenEye, but that was simply a nod to the series’ past and to reinforce the idea that he was James Bond, particularly after the six-year gap in films. The DB5 returned in Tomorrow Never Dies but was only in a cameo–and even less in The World Is Not Enough.
Then came the Daniel Craig years. Casino Royale wanted to show how its universe Bond got the DB5. Fine, another little nod to the past, and again, a reinforcement that this “controversial” 007 is really James Bond. But then the car returns gadget-laden in Skyfall. All well and good I suppose. It was nice to see it tricked out with gadgets again, but then it is promptly destroyed–only to have it revived in SPECTRE, albeit in a cameo, and later a return to gadget-laden action in No Time To Die. Again, the filming of it in NTTD was entertaining, but all these continued call backs to previous Bond films, such as the oil-covered Strawberry Fields in Quantum Of Solace, got tedious.
Where is the originality? Why are we now always looking back with tips of the cap to the past or subverting expectations of it, instead of looking forward and carrying the series into the future? Roger Moore didn’t need all those continued callbacks. Neither did Timothy Dalton.
No matter how much Craig used it or any future 007 does, the Aston Martin DB5 WAS, IS, and ALWAYS WILL BE Sean Connery’s car. It’s time to put the beloved icon in the garage and come up with something new for Bond #7.
As for the aggressive Omega wristwatch selling ads, I have no opinion, since I rarely, if ever, see them.