There’s that “universal” again. Obviously there are plenty of Bond fans who think anyone who doesn’t love 007 is crazy, but if you discount those enthusiasts, then yes it’s entirely reasonable to expect some people to like the films and others not to, for whatever reason they choose.
“Dismiss” is an interesting word because it could imply “reject” or “denigrate” but it could also mean “ignore” or “neglect with indifference.” My kids – aged 22, 20 and 17 – are in the latter camp. I’ve shown them Bond films, but at best they earned a shrug and a “whatever.” When pressed to explain my attachment, I found I usually gave answers like, “Long before the Marvelverse, the Bond films were the only place to see wild adventure, larger-than-life action and outlandish spectacle on such a grand scale” or maybe “back before international travel was easy for the average person, the Bond films took us to exotic and glamorous locations as an escape from our boring everyday lives.”
In other words, my explanations all boiled down to “You had to be there,” which just confirmed the conclusion my kids had already reached. I still remember wondering why my Dad was into Westerns when obviously astronauts were way cooler than cowboys; now I realize James Bond is a “Dad thing” in my house and all my kids can manage is a patient smile that says “Well, good for you.” I am realizing that Bond’s appeal to me is at this point chiefly based on nostalgia, which by definition is personal and non-universal. If Bond didn’t resonate with you back in the day, then you can’t feel nostalgia for it now, and if it doesn’t grab a new viewer in 2025 – glutted as audiences now are with superheroes and Fast and Furious films and action-packed, physics-defying film stunts uncomplicated by the additional baggage of a bygone era’s cringey takes on sexual politics, etc – then I guess that just leaves those of who were there and did have fun. And that obviously can’t be everyone.
So yeah, I acknowledge there are legitimate reasons for people to dismiss the Bond films. I have to, since I live with some of them.