Could be that’s no longer the point, getting to be known. At least not with the big brands, Marvel, Star Wars, Bond. Merchandising itself is a veritable percentage of the business, a sideline that turned into a mainline business plan and returns in its own right. Therefore it’s not a question of keeping the brand afloat and in the media; rather of balancing the number of items and choosing those with the best profit margins.
The comics are a good example, they’re not likely to ever corner the market, far from. But with the fans they seem popular enough, so much so that they branch out into spin-offs - in a shrinking market and against heavy competition. For Bond that’s quite extraordinary.
From what little we know this Lego set will likely also be of that particular nature, a collectible for die-hard fans with plenty of potential for successors.