That’s a point, Bond is in a rare situation with the books rights and the adaptation rights being held by different groups, yet having Merchandise that has a symbiotic relationship with each other so one can always be seen as promotion for the other, unlike the two you stated where all the merch is now under under the mouse eared shaped banner. I gather that this sort of relationship at Marvel with Fox was causing friction a few years ago, Marvel not wanting to be promoting what they saw as rival films.
If it’s over $100, it’s not much of a “toy.” And if it does cost that much, it’s still a Lego set, so it won’t be anything close to “screen accurate.” So either it’s a toy kids won’t be able to afford or a “high-end collectible” that looks like a toy, which you’d think would turn off adult collectors.
Then again, what do I know? My kids have a friend who, at age 11, saved up and bought a $400 “Death Star” Lego kit. Obviously there’s a lot of people out there – young and old – with more disposable income than I’ll ever have.
That’s what I mean with ‘collectible’ - the Lego market is an odd kettle of fish where items are priced beyond what we would normally expect to be toys, where models have their very own look and style - and can yet end up as presentation pieces on the desk of an architect or engineer. Or in the sandbox next to some battered Matchbox models.
Thing is, merchandise today turns up in every price segment of the market, there is nothing really exclusive any more, just varying degrees of walking as an add. The trick is to work all segments of the market, to offer something for everybody. That’s why comic figures and game characters come in ridiculously priced limited edition models these days. Articles whose worth is solely defined by what their customers want to shell out for them.
By the by, some images - as yet unverified - appeared on Instagram.
What’s the board’s policy on leaked images? I have a picture but will not upload it directly to the board it if it’s a violation of the board’s rules.
Here’s an outside link to the picture under the spoiler tag.
If this too is a violation I’ll delete.
If that’s really it, better display it with the box or no one will ever guess what it’s supposed to be.
No specific policy as such. Leaked though is always difficult to judge; could be anything from legit to photoshop.
Anyway, no violation here.
Which Lego figures do you think could come with the Aston Martin? I’m thinking Connery or Craig 007, Goldfinger and Oddjob, M and Silva are most possible.
If it’s really part of the (relatively higher end) “Technic” line, then there won’t be any figures.
And more’s the pity: I’d rather see more whimsy-oriented “Creator” kits with figures, given (he said beating the drum again) Lego offerings are never going to look screen-accurate, anyway.
I’m sure if this goes well they’ll broaden their use of the licence.
I hope so. I don’t now nor have I ever had a problem with EON marketing kid-friendly Bond merchandise. My complaint has been that when they have done so, they’ve granted the license to some truly crappy, third-rate companies (like “Exclusive Premiere”). If they exercised a little quality control, we could see some awesome stuff that doesn’t break the bank.
At the very least, it’d be fun to have some product to look forward to in the long, long waits between movies.
Meanwhile, the Lego set is out…
Seems like the leaked pictures were pretty spot-on:
BTS Video from LEGO
Looks great from some angles and not so great from others. I’m a huge LEGO fan so I’ll still pick it up but I think it’s could have been better. Might be better in person.
I think the commitment to having the gadgets was commendable, even if it did necessitate the model being a bit boxier in some areas than it could’ve been otherwise.
Looks a bit like a Thunderbirds version, a JBAM 01…
I suppose the DB5 just isn’t the best model for a Lego project, at least not in this scale. But I’m sure it will find its fans and give enthusiasts a good time building it.
I think more people would have been disappointed if it DIDN’T have any of the gadgets built in. LEGO had to compromise between form and function and they put more emphasis on the fun. Which when you have an ejector seat and built in machine guns is completely understandable.
I had hopes for this…but it looks way too boxy and tank looking and I just looked at the price… $146.00 or roughly 112 pounds…Yikes! I’m not sure I would want to spend that kind of money on it…
Decent video except for all the blinking.
But it doesn’t look like a DB5, so what’s the point?
The blinks are morse code: “Sorry…did…what…we…could. Hey…It’s…a…Lego.”
It’s perhaps aimed primarily at the Lego brigade, and here at the overlap with Bond fans, not so much at the 007 fan who hasn’t touched a Lego brick in decades. Completists among collectors will no doubt also buy. Still, chances are this will be the most fun for those who already own numerous other Lego sets.