Compare SPECTRE’s and NO TIME TO DIE’s endings. The earlier film could have well been curtains for Craig. For years it was curtains for Craig, a generic and entirely forgettable ending that didn’t even use the phrase fans recognise as fateful and important for Bond. That ending would have allowed any kind of business-as-usual in the next film - the Craig era would just have ended with a trite cliché.
For a time at least this was the series’ destination.
Now this ending. This ending that changes the entire meaning and impact of Craig’s tenure as Bond, that’s more daring than any stunt, any gamble in the entire series. I think it’s safe to assume that SPECTRE’s ‘safe’ ending left so many people dissatisfied; crucially many of them on the creative side of Eon.
I don’t think this was ‘planned’ in the sense they’ve been looking for a way to use this particular ending. Rather, everything in Craig’s tenure developed into a certain direction where, once you arrive at the DB5 driving off screen in SPECTRE’s last frames, you simply feel this needs a different, a much more impactful and human ending than the generic out that doesn’t hurt anybody.
