This is maybe a generation-specific phenomenon, up to a point. We - broadly speaking here - belong to a generation where our parents for the most part subscribed to a worldview which didn’t question the content of its entertainment as such. Think of the Wayne/O’Hara spanking scene that was broadcast entirely without reservations in our day to get an idea about the altered context and sensibilities.
In our lifetime we’ve seen plenty of change on that front and we’ve naturally also developed a certain distance - sometimes an ironic distance - to our own childhood and its heroes.
But…
Fans from the GOLDENEYE generation, or even fans of the CASINO ROYALE generation bring a significantly different perspective and the idea of a ‘role model’ itself may hold only a vague and limited meaning for kids who grew up with a 24/7 media presence. While we were still told we couldn’t fly just because we wore a towel as cape…