Talking about boycott: how many cinemas will the market actually carry in a post-COVID-19 world? Is it possible the market as a whole will be significantly smaller? For a significantly longer time than just months?
With the deal on table now cinemas would get their share of the later stages of the marketing. I should think that’s a valuable asset which strengthens their position. Would a boycott really be a realistic alternative? It sure would hurt both sides, theatres and studios. But the studios could then decide to just push theatres entirely over the edge. It’s the studios who provide the content after all.
The sensible way, to me, would be to try and find an agreement as long as cinemas are still in a position to make concessions. In a few weeks that may no longer be the case.