“Thin White Dame?” Is that really a thing?
Anyway, as intrigued as I was at one point with the idea of Bowie in a Bond film, in hindsight I think it’s just as well he (or Sting) didn’t do it.
First, the Moore era is already criticized for exploiting the fad du jour (blaxploitation, kung-fu, Star Wars), and an “MTV Bond” would have been the most blatant and shameless example of that, ever. It would have been hard to defend charges it was a naked cash grab on Cubby’s part.
Second, as much as Roger is beaten up for his age in AVTAK, it would’ve been ten times worse if everyone else in the cast was a rock-and-roll avatar of the youth culture. He’d have looked as awkward and out of place as Ed Sullivan sharing the stage with the Rolling Stones.
I don’t know if I’d go so far as to say Bond only works against older adversaries, but there is a certain energy to the early entries, with Bond taking on older, imposing figures like Goldfinger and Blofeld, needling his tweedy and straight-laced elder, Q, and maintaining a sometimes prickly relationship with father-figure M, that slowly gets lost as Roger’s adversaries and office mates become closer to his own age and, in the case of the villains, finally younger. It may not be a major or even conscious component of the Bond formula, but there is a certain appeal to having a youngish and resourceful Bond beat out older, more established and endlessly wealthy “establishment” types. It is much harder, I would argue, to get behind an elder Bond who puts the whippersnappers in their place and proves “the old ways are the best.”
Anyway, I really think it would’ve worked against Roger to construct an entire movie around the youthful MTV aesthetic and then plop a 58-year-old down in the middle of it.