I’m not sure James Bond Day™ is really a thing in the broader context of the franchise. It feels like a random promo concept nobody bothered to consequently put an effort in. ‘News’ on this date have been a mixed bag - and often didn’t resonate with the broader public beyond a quickly forgotten line in the social media feeds.
Whether this is going to change this October might be an indicator of how interested in the concept Amazon is. But I think the big news has to be progress on BOND 26 - and that will only come when there is progress. It’s probably yet too soon for that.