Because the making it theatre exclusive encourages cinema use. Cynical, yes, but depressingly has worked well within the last 30 years (the trailers for Batman and Star Wars Episode 1 are known for selling tickets to other films just so people could watch the trailer)
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But this will only appeal to the āalready convertedā. And of course the film companies to which the trailers appealing to the converted are attachedā¦
Isnāt the idea of marketing to erm, I dunno, spread the mass appeal to the widest corners? In attempts perhaps to convert the not yet convertedā¦
But even just dropping it online would do that. Youāre only going to click on that link if you already wanted to see it, whereas making it cinema only will make those āconvertedā pay full ticket price to see a film they probably wouldnāt have. Itās essentially monetising the draw of a trailer.
Edit: should say, I think itās ludicrous, but it worked for Tequila Sunrise (had Batman attached) and Meet Joe Black (Phantom Menace) with people paying full ticket price to see the trailer, then leaving once the actual film started.
I have to say I click on many trailer links where I thought I wouldnāt want to see; most ended up in not being seen but a few have converted me.
Monetising a trailer is fine, but that money wonāt go to Eon? Will it?
And like it or not, more people will see the trailer online than in a cinema, I would submit. Which makes it the best place, in my opinion.
I selfishly agree, in that I want to see it online, not pay a ticket price for it, but it has been shown to work. To that degree, look for a MGM produced or Universal distributed movie that may struggle to find an audienceā¦
ā¦assuming they want to do that.
It could easily just be that they donāt want to release a trailer yet.
TBH, Iām not in a rush. Iām seeing the film anyway.
Because it would prove the self-anointed insiders wrong which keep flooding the internet with their click bait.
Cinema exclusive trailers or footage today are never about giving a boost to a particular filmā¦itās about the audiences of said film seeing it. Batman and Star Wars were only a thing because the internet didnāt exist to the extent of today. Christopher Nolanās Tenet teaser certainly hasnāt given a significant, if any, revenue boost for Hobbs and Shaw or Tarantinoā¦
An online drop isnāt just about people clicking a link either. Theyāll come across it in their social media feeds, social media and YouTube ads, websites, news reportsā¦watching it thanks to the wonders of autoplay without having to click anything.
If this was a proven box office boost more films would be doing this!
Definitely.
Frankly, I donāt see Eon straying too far from the beaten path, like theatre-only trailer or no-trailer-at-all. Expectations were perhaps too big too early, set around surprise hit Joker and this James Bond Day-thingy ā¢(c), while thereās still plenty work to do on the actual film.
Most likely, with nothing to go for it than past experience, Iād say there will be something by November/December, and I think it will probably be available on the net, too.
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And then feel annoyed about the film before tickets even went on sale, if you noticed that film at all with all the white noise of items wanting your attention on social media and YouTube ads, websites, news reports
Big enough film, it has worked. Whether Bond is big enough in debatable, and you donāt want to do that often or it just becomes more white noise, but Tenet got dozens of headlines and FAR more exposure than film over a year away would normally, especially an entirely original film. That kind of exposure works, if you have doubts about a film, as execs did with Hobbs and Shaw ( itās why A FAST & FURIOUS MOVIE was tacked on) all the better as the film gets every bit of exposure that trailer gets - itās why Birds Of Prey put their trailer like that for a few days.
Again; and I canāt stress this enough, I really donāt care where Universal think is the best place to launch this trailer, as, given Iām posting this on a small Bond fan forum, it is preaching to the converted.
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No doubt, it is a tactic that can be very valuable for the right cases such as Tenet, where the lack of exposure actually boosts the public profile. I just wonder whether Eon or Universal would want to go this route with NO TIME TO DIE, when they neither need to boost the Bond profile nor have to address doubts. If anything, Eon is probably best known for sticking to their guns come what may.
For the next Bond film however, with a new face in the role and perhaps with a certain kind of director who likes playing his cards this wayā¦
ā¦ especially because all of Eonās marketing partners would really really love to see a theatre-only trailer. 
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That of course too.
All those bottles of Bollinger, the Astons and Peal knitwear that wouldnāt be properly exposed. The credit cards that would die from narcolepsyā¦ No, canāt have that.
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The cases of Tenet and Birds of Prey were really, Nolan on the former aside (he mandated it be theatrical only, you can bet WB wanted it online asap) were, especially with the latter, to do with the fact that they are so short and show virtually nothingā¦itās not substantial enough for online audiences. Itās no secret that aside from Star Wars most studios have done away with more vague teaser trailers, opting for a more substantial first look. Itās probably also why Bond seem to be going this way tooā¦
The BoP one also introduces a fakeout, making people think itās the intro to It Chapter 2.
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This sentence got me wondering, are they leaving it till later simply whilst they decide on whether or not to market it as Craigās last? Given how reticent Eon have been so far regarding Craigās potential departure, thereās a possibility that theyāre still discussing his future, and once all parties are 100% on whether Bond 26 will be Bond #7 or Craig #6, they will plan the marketing accordingly.
Just speculation.
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I used to argue how easily things with SPECTRE could have been different, i.e. how with a better atmosphere during production and promotion there could have been first steps for BOND 25 right after premier party.
Maybe, possibly, this time the picture from within is indeed so much different that people, Craig especially, got to thinkingā¦? I donāt actually see it, but then, what would Bond films be good for if not to surprise. And surprise the Bond gazers - us - in particular.
Iāve been wondering if the material they had assembled for the teaser no longer reflects the tone they are beginning to see in the edit, and that they may want to retool their marketing strategy if things are shaping up a certain way. Just a thought. Iām still leaning towards a trailer with Knives Out. Something will definitely be with Star Wars though, thatās a fairly safe bet.
Iām still of the mind that the dailies from Matera made them rethink the teaser, and by expanding the first release to a full trailer would give them (and more importantly us) a more holistic view of the film. They can do that without giving away too much of the plot, much like the recent Jungle Cruise trailer.
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My thoughts too. After all itās been a very āorganicā journey thus far.
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Every movie is different and Iām obviously cherry-picking data here, but Skyfall released its teaser 6.5 months after the start of production (Nov 7 to May 22). If NTTD followed the same schedule, the teaser wouldnāt be due to be released until the first week in November.
Nothing seems to be afoul here.
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But a dude on twitter said heād seen it!
ā¦
Ohā¦
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