Two things to say about this:
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The Hollywood Reporter has recently been thrown into turmoil, with its editorial director thrown out, even respected film critic Todd McCarthy was fired - because they would not comply with the new guidelines to be less critical and more in line with industry goals. - So it´s no wonder THR now wants to support cinemas by putting out such a positive article.
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The key part of the sentence in that survey is “IF new protocols were in place”. - And it´s mostly the group of the 14-29 target audience who would come back IF seat capacity would be drastically reduced, face masks worn, desinfecting every seat for each showing etc. Which would mean: no blockbuster can recoup its costs unless the reduced seat capacity can be filled for months. So… no.
Really, imagine all this happening. Is that the environment one can relax and watch a movie in?
I am absolutely convinced that most of these “many Americans”, even if some of them gave it a chance once, would not return.