Got it. Random thoughts, and I bow to the greater industry knowledge in the community. Just my mental doodling.
But will those machines be called upon as they have in the past in an Amazon Prime/streaming universe? I know that the good word of the moment is a continued commitment to the theatrical release of Bond movies, but did Amazon pay all that money only to be tied to a release strategy not of its own design? Especially, in an environment whose contours are not yet fully evident?
If in its first weekend BLACK WDOW makes $80 million theatrical and $60 million streaming, and then has a 67% decline the next weekend in theatrical, how strong are the legs of the theatrical release model? I do not believe that the studios are going to rise up as one and say: “We are leaving money on the table doing simultaneous theatrical/streaming openings. Let’s dump streaming.” They will adjust budgets to be in line with the new revenue totals being generated.
If Universal paid $400 million for an Exorcist Trilogy, doesn’t that indicate that contracts will be different in the future, with artists’ money paid upfront, and not tied to a movie’s theatrical box office? As Deep Throat reminds us: follow the money.
In a world of influencers, how much power does product placement retain? Where is the bigger bang for the buck? Do more people want to have a James Bond moment, or a Tyler or Marina in their bedroom moment?
Admittedly, I am an old goat. I love seeing movies in theaters, and either out of stupidity or faith, just bought two passes to the New York Film Festival, which I first attended when I was 17 years old (this will be my 45th NYFF). I talk to my husband and younger friends, and they regard my love of watching movies in theaters with the indulgent fondness people have for Grandpa and his stories about trekking through six-foot high snow drifts to get to school. Heck: my husband watches something on his phone and on the television at the same time! When I put in my new Blu-ray of Luis Bunuel’s BELLE DE JOUR (report coming soon), I turned off all the lights in the apartment and shut off my phone.
For all the impassioned treatises from Denis Villeneuve and Christopher Nolan, they still need the companies (I can’t really say studios any more) to provide the money for their extravagant films. Martin Scorsese’s next movie will be released theatrically by Paramount, but is being financed by Apple TV+. His last, THE IRISHMAN, played in fewer than five theaters in New York City. Five. NYC. Scorsese.
THUDERBALL: $9 million budget
YOU ONLY LIVE TWICE: $9.5 million budget
DIAMONDS ARE FOREVER: $7.2 million budget
Twenty-five percent budget reduction resulted in a hundred-fold increase in aesthetic value.
Moral: less is sometimes much, much more.