Is it really a trend at this point that EON has been hiring critically and commercially successful British artists? At most, it’s happened in consecutive films, hardly a trend I would say, and there’s a big difference between hiring Adele and hiring Sam Smith. As much as I dislike Adele’s music, I get why she was brought aboard. She had been one of the hottest artists on the planet for a period of time during which SKYFALL was being developed and released. Her being brought aboard came as a surprise to absolutely nobody. Sam Smith is the only one that Ii would argue falls into this category, as they went chasing after a similar success that they had with Adele by bringing on Smith, despite the fact that he was likely considered by most to be nowhere in near the same league as Adele.
Then, of course, you have their predecessors, among whom you’d have to go back to A VIEW TO A KILL to find the last British artist to perform a Bond theme in Duran Duran. Following them, you had a Norweigen group (a-ha), and American performers Gladys Knight, Tina Turner, Sheryl Crow, Garbage, Madonna, Chris Cornell, Jack White, and Alicia Keys.